New world

Working as a digital marketing specialist has so many nice and scary moments. But something is unforgettable, following the orders! If you forget how you are doing the things and distract by any reason, the worst things can happen to the account or accounts that you are managing and you can lose a lot of money just because of that. Being concentrated during all settings and all activities that you are handling on your daily basis is so important. But nobody can tell you there is not a lot of fun here. It is a fast paced environment that you will face with so many new circumstances that can be breathless and a lot of Adrenalin :-) this is like a unique unique situation that just I can say it is unique.

Definition of SEO in a nontechnical language

SEO (Search Engine Optimization) is the first part of understanding digital marketing. Search Engines are crawling websites 24/7 and they are trying to understand what kind of needs could be covered by the content of which websites. They make a big database of the website’s information which is categorized by details.

When a website starts its existence in the WWW world, the web designer will introduce the website to search engines to be categorized and known. Using keywords, designing the website in proper way and following SEO technical rules which are changing because of modifications that search engines are causing by optimizing their algorithms on day by day, are the basic information of a website.

On the other hand, people are surfing the web for their needs and now-a-days they are searching their needs with phrases instead of words. Search engines will provide people with the results and at the same time will learn from them how to revise and change their method to give the customers better search results.

Now we know how searc1h engines are important to the new digital world. SEO means aligning these search phrases and the website content properly as much as possible to be seen on the first page of search results. It means huge competitiveness and works which are needed to be done to prepare the right answers.

When somebody is surfing for something, the search engine will try to find the best match, and it will do it with comparing search phrases with different website’s content and it will give each website a score and based on that score will tailor the websites. SEO will work on revising the web content and its coding to make it closer to the specific phrases. And the website generates more relative content, so it will receive more scores.

Burberry, Coca-Cola and Gucci among first brands to test Facebook's new 'Canvas' ad unit

by Shona Ghosh

Luxury retailers, car brands and restaurants are among the first brands trialling Canvas, a new, fast-loading mobile ad unit from Facebook.

Facebook claims Canvas is its most "immersive" and interactive unit yet.
Ad spots created with Canvas appear in a person’s mobile news feed, loading in less than a second.
Clicking on the spot turns the ad into a full-screen experience that can feature images, video and interactive elements like tilting to explore a product.
Facebook has been testing the new service with around 20 brands in Europe, as well as a larger roster of global brands, including Citroen, Coke, Burberry and Gucci.
Burberry's Canvas tests include a version of its Scarf Bar, allowing users to tilt their screen to explore its monogrammed scarves.
Coke's Canvas featured a newly launched aluminum bottle, reaching nearly 16m people with an average view time of 18 seconds.
Another of Facebook's brand partners, fast-food chain Wendy's, revealed similarly impressive metrics during a press preview.
The brand created an interactive spot that deconstructed a Wendy’s hamburger and its ingredients. According to Brendon Rhoten, vice president of advertising at Wendy's, the spot had an average view time of 65 seconds, while 3% of viewers then clicked on to find a Wendy’s restaurant.
"Talking about a cheeseburger for over a minute is insanity," he said. "You can’t click to order a Wendy’s cheeseburger – we had people clicking through to find a restaurant, which is very cool."
Paresh Rajwat, product lead at Facebook, said that more than half of those who scroll through Canvas units view at least half the ad. Average viewing time was 31 seconds, with the top brands attracting viewers for 70 seconds. Rajwat noted that "that’s a minute spent [watching] because it loads instantaneously".
Rob Newlan, regional director for EMEA at Creative Shop, said: "It’s a very interesting playground for luxury brands, as catalogue, or as the pure video brand-building piece as well.
"Purposely with that modular system, there’s the ability to get in and scroll through. There’s a ‘tilt’ feature to explore products more."

Newlan added that Facebook had worked with apparel, retail and FMCG brands to understand how they might use an immersive ad unit on mobile.

Reference: http://www.marketingmagazine.co.uk/article/1385268/burberry-coca-cola-gucci-among-first-brands-test-facebooks-new-canvas-ad-unit?bulletin=marketingdaily&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20160226&utm_content=www_marketingmagazine_co__1